ROOT SPORTS is the television home of the Seattle Mariners, Seattle Kraken, Portland Trail Blazers, Seattle Seahawks, Portland Timbers, Seattle Seawolves, Gonzaga Bulldogs, and Big Sky Conference. The network delivers more than 500 live events each year across a five-state footprint.
ROOT SPORTS is operated by AT&T Sports Networks, which operates regional sports networks in the Northwest, Pittsburgh, Rocky Mountain and Southwest regions. The four networks combined reach across 22 states and own exclusive rights to produce and distribute live events from more than 25 teams and conferences.
Established on April 1, 2011, ROOT SPORTS is the nation’s premier regional sports network providing a unique and special experience for local sports fans, sponsors, teams and media partners. Formerly FSN Northwest, we realized we had the opportunity to create something special, not just by changing our name, but by developing a brand that brings powerful meaning to the local fan’s viewing experience and creates our own identity that aligns more closely with our team partners, the fans and our regions.
Our name has a double meaning – supporting and rooting for our home team, and being grounded, connected and an insider with our team partners and their fans. As fans, we are rooting for the home team to win and be successful – this is what keeps us grounded in the community and gives us something to collectively celebrate, know and embrace.
Guided by our positioning, we deliver coverage that is decidedly local and specifically from a fans point of view. Here’s how:
We are on the inside. We have relationships with the teams and invest in them to the greatest degree in order to deliver unparalleled access to games and exclusive behind-the-scenes coverage.
We heighten. We make sure your games look great by capitalizing on every available resource and adding greater context, innovation and shine to the experience.
We connect. We never miss an opportunity to give our viewers and sponsors a feeling of participation and make them feel closer to the game and team.
Our name reflects that we too are passionate fans, rooted in the community and committed to providing a quality experience that connects us to our teams and their fans. By simply watching, fans are connected to something bigger and are united with fellow fans that share in the same excitement of special moments and the months-long journeys called seasons.